{"title":"Brella Day, a SHED RAIN Brand","description":"\u003cp\u003eOn a stormy day in Brooklyn, our founder, Shauna, had a realization: rain protection deserved better.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eTired of uninspired, purely practical options, she set out to create something thoughtfully designed... an accessory that feels as good as it looks. Brella Day re-imagines the umbrella as part of your outfit, blending performance with modern design to bring a sense of optimism to dreary forecasts.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eBrella Day quickly earned a following among those who refuse to settle for ordinary, so joining SHED RAIN made perfect sense. A founder with vision, a product with real performance credentials, and a company with eight decades of engineering expertise. Brella Day became part of the SHED RAIN family in 2025, and the umbrella category will never look the same.\u003c\/p\u003e","products":[{"product_id":"the-beau","title":"The Beau","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the umbrella that’s as smart as it is stylish. Our inverted umbrella design keeps you dry during the dreaded post-storm entry (good bye wet mess!), while the automatic close feature makes packing up effortless. It comes tucked inside a quick-dry, two-layer carrying bag—because soggy isn’t our style. Crafted from Brella’s signature coated fabric, it’s waterproof umbrella fabric, quick-dry and UV-resistant umbrella ready for those unpredictable sun-then-storm days. With wind ventilation engineered to withstand gusts up to 60 mph and anti-flip technology built into its double-layer, 8-panel canopy, this windproof umbrella isn’t just built for weather—it’s built for whatever. Designed for everyday super-storms, for sun, rain and wind. Perfect as an “inverted car umbrella” to keep your ride dry.\u003cbr\u003e\u003c\/p\u003e","brand":"Brella Day","offers":[{"title":"Default Title","offer_id":67095857823985,"sku":"BRSU400-UK : TheBeau","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1326\/3089\/files\/BRSU400_TheBeau_Topical.jpg?v=1790575941"},{"product_id":"the-charley","title":"The Charley","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the umbrella that’s as smart as it is stylish. Our inverted umbrella design keeps you dry during the dreaded post-storm entry (good bye wet mess!), while the automatic close feature makes packing up effortless. It comes tucked inside a quick-dry, two-layer carrying bag—because soggy isn’t our style. Crafted from Brella’s signature coated fabric, it’s waterproof umbrella fabric, quick-dry and UV-resistant umbrella ready for those unpredictable sun-then-storm days. With wind ventilation engineered to withstand gusts up to 60 mph and anti-flip technology built into its double-layer, 8-panel canopy, this windproof umbrella isn’t just built for weather—it’s built for whatever. Designed for everyday super-storms, for sun, rain and wind. Perfect as an “inverted car umbrella” to keep your ride dry.\u003cbr\u003e\u003c\/p\u003e","brand":"Brella Day","offers":[{"title":"Default Title","offer_id":67095857856753,"sku":"BRSU400-UK : TheCharley","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1326\/3089\/files\/BRSU400_TheCharley_Topical.jpg?v=1790575941"},{"product_id":"the-jones","title":"The Jones","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the umbrella that’s as smart as it is stylish. Our inverted umbrella design keeps you dry during the dreaded post-storm entry (good bye wet mess!), while the automatic close feature makes packing up effortless. It comes tucked inside a quick-dry, two-layer carrying bag—because soggy isn’t our style. Crafted from Brella’s signature coated fabric, it’s waterproof umbrella fabric, quick-dry and UV-resistant umbrella ready for those unpredictable sun-then-storm days. With wind ventilation engineered to withstand gusts up to 60 mph and anti-flip technology built into its double-layer, 8-panel canopy, this windproof umbrella isn’t just built for weather—it’s built for whatever. Designed for everyday super-storms, for sun, rain and wind. Perfect as an “inverted car umbrella” to keep your ride dry.\u003cbr\u003e\u003c\/p\u003e","brand":"Brella Day","offers":[{"title":"Default Title","offer_id":67095857889521,"sku":"BRSU400-UK : TheJones","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1326\/3089\/files\/BRSU400_TheJones_Topical_58986fc9-68f7-4448-b9c0-4d7b52e264cd.jpg?v=1790575942"},{"product_id":"the-palmer","title":"The Palmer","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the umbrella that’s as smart as it is stylish. Our inverted umbrella design keeps you dry during the dreaded post-storm entry (good bye wet mess!), while the automatic close feature makes packing up effortless. It comes tucked inside a quick-dry, two-layer carrying bag—because soggy isn’t our style. Crafted from Brella’s signature coated fabric, it’s waterproof umbrella fabric, quick-dry and UV-resistant umbrella ready for those unpredictable sun-then-storm days. With wind ventilation engineered to withstand gusts up to 60 mph and anti-flip technology built into its double-layer, 8-panel canopy, this windproof umbrella isn’t just built for weather—it’s built for whatever. Designed for everyday super-storms, for sun, rain and wind. Perfect as an “inverted car umbrella” to keep your ride dry.\u003cbr\u003e\u003c\/p\u003e","brand":"Brella Day","offers":[{"title":"Default Title","offer_id":67095857922289,"sku":"BRSU400-UK : ThePalmer","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1326\/3089\/files\/BRSU400_ThePalmer_Topical.jpg?v=1790575943"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1326\/3089\/collections\/ChatGPT_Image_Apr_24_2026_10_28_22_AM.png?v=1790095861","url":"https:\/\/shedrain.co.uk\/collections\/brella-day.oembed","provider":"SHED RAIN UK","version":"1.0","type":"link"}